ShodhPatra: International Journal of Science and Humanities

EduPreneurship for Impact: Driving Sustainable Ventures and Employment through Higher Education in Rural North Central India

This study investigates the role of higher education institutions (HEIs) in promoting sustainable entrepreneurship in rural areas of North Central India. It aims to assess how sustainability-focused training, university initiatives, and curriculum design contribute to preparing students for entrepreneurial ventures, ultimately fostering economic development and job creation in rural regions. Design/Methodology/Approach: A quantitative research design was adopted, utilizing a structured survey administered to 300 students and rural entrepreneurs. The data were analyzed using descriptive statistics, correlation analysis, regression modeling, and ANOVA to evaluate the impact of university-led sustainability initiatives on entrepreneurial readiness. Findings: The results indicate a strong positive correlation (r = 0.968, p < 0.01) between sustainability training and students’ confidence in launching sustainable businesses. Moreover, university-led initiatives and training account for 93.7% of the variance (R² = 0.937) in entrepreneurial preparedness. Despite these encouraging results, the study identifies significant gaps in experiential learning and industry exposure, suggesting the need for more practical engagement through mentorship and field-based training. Practical Implications: The findings underscore the need for higher education institutions to integrate hands-on, sustainability-focused training into their entrepreneurship programs. Strengthening partnerships with industry and expanding mentorship opportunities can further enhance students' practical skills and readiness to pursue sustainable entrepreneurship in rural contexts. Originality/Value: This study offers novel insights into the intersection of sustainability, entrepreneurship, and education in the under-researched context of rural India. By emphasizing the pivotal role of HEIs, it provides actionable recommendations for curriculum reform and capacity-building initiatives aimed at empowering the next generation of rural entrepreneurs. Keywords: Sustainable entrepreneurship, higher education, rural development, job creation, entrepreneurship training, sustainability-focused education.