ShodhPatra: International Journal of Science and Humanities

Role of Media in Shaping Political Awareness in Arunachal Pradesh: A Literature-Based Analysis

Media plays a pivotal role in shaping political awareness and democratic participation in contemporary societies. In geographically remote and culturally diverse regions such as Arunachal Pradesh, media influence assumes particular importance in connecting citizens with political institutions and national discourse. This study examines the role of traditional and digital media in shaping political awareness in Arunachal Pradesh through a qualitative analysis based on secondary data and an extensive review of existing literature. The paper explores the historical evolution of media in the state, patterns of media consumption, the role of media in political socialization and electoral participation, and the challenges posed by algorithmic mediation, misinformation, and regulation. The findings reveal that while media has expanded political awareness and civic engagement, its impact remains uneven due to infrastructural disparities, digital divides, and framing biases. The study concludes by emphasizing the need for context-sensitive media policies, enhanced media literacy, and safeguards for freedom of expression to strengthen democratic processes in the state.