ShodhPatra: International Journal of Science and Humanities

Understanding Generation Z: Information Needs and Behavior in the Digital Age

Generation Z (born between 1997 and 2012), has been represents the first truly digital-native generation. Their information needs and seeking behavior have been profoundly shaped by rapid technological advancements, social media, and instant access to digital content. This research paper has been find out the characteristics, information needs, and behavioral patterns of 150 Gen Z students in the digital era. It highlights their preference for personalized, fast, and multimedia-rich information, as well as their reliance on mobile devices and artificial intelligence tools. The study also explained the challenges e.g. information overload, misinformation, and reduced attention spans. The paper concludes by emphasizing the need for libraries and information institutions to redesign services to align with Gen Z expectations.